This Week In Tech: Apple Takes Over, Amazon Gets Reading, And Google Saves The Day

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This week in tech, Apple teams up with a seemingly unlikely partner to take on business enterprises and Amazon takes a cue from the business model of a popular video-streaming company. We also see “the Big G” swooping in to save the day, crack down on hackers, and find ways to squash those pesky computer bugs before they infect your software.

Here’s what happened, this week in tech.

1. Apple Takes Over (Again!) – Apple and IBM, in a seemingly unlikely partnership, have joined powers and are on a mission to offer mobile work capabilities and capture the corporate audience. Since some companies still aren’t sold on integrating Apple products into their workforce due to some incompatibilities with software, this partnership aims at offering enterprise customers iPhones and iPads specifically tailored to meet work needs. IBM is working to create business related cloud apps, and Apple will sell iPhones and iPads preloaded with specific apps to meet the needs to different businesses and their unique functions. With Apple products already taking over workstations and boardrooms, this move to specifically tailor offerings for enterprises takes Apple to the next level in becoming an enterprise-friendly brand. Of course, Apple is always about innovation, and now they have added “transforming enterprises” to their goals.

IBM’s array of apps will be known as, MobileFirst for iOS. They will be powered by IBM’s cloud services and protected by AppleCare tailored to enterprises. MobileFirst for iOS is expected to debut in early 2015.

2. Amazon’s New “Netflix” – Recently, Amazon’s plan to release Kindle Unlimited was revealed. The plan, similar to a Netflix subscription, which lets subscribers watch they you want, when they want to do it, Kindle Unlimited runs with the same principle, but with e-books and audiobooks. This can be a dream for all those out there who appreciate reading and listening to good old “books on tape.” Amazon’s new e-book subscription service was first discovered by GigaOm, and according to the site, Kindle Unlimited will provide over 600,000 titles for $9.99 per month.

But, don’t get too excited just yet. Similar services such as Scribd and Oyster already have good relationships with the major publishers that help make their services possible and successful. However, Amazon has struggled with publishers over pricing their products and these strained relationships may put Amazon’s Kindle Unlimited at a disadvantage. Rumors of Amazon’s e-book service has been around for a few months, but they have some relationship counseling to do before we can all start reading our lives away.

3. Google Saves the Day – Security threats are increasingly a problem and an ongoing fear for many companies – just look at the Target fiasco and the damage from the dreaded Heartbleed bug. So, Google decided to take on this monster and really do something about it. And they aren’t doing it just for their own sake, but Google created a team to eliminate these security threats for everyone. No matter what you’re using on your computer, Google’s Project Zero team aims to make technology safer for you.

“You should be able to use the Web without fear that a criminal or state-sponsored actor is exploiting software bugs to infect your computer, steal secrets or monitor your communications,” says Chris Evans, a Google researcher who’s leading the new effort. Consisting of some of the smartest computer minds (read: hackers) and motivated volunteers, they will quietly notify companies that have potential risks. If nothing is done, Google will exploit that information on their blog and warn users. This is great step in cyber protection and great for Google who gets to swoop on in and save the day!

That’s what happened this week in tech. Did we miss anything? Let us know.

Source: SAP Innovation

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